What is SMS Marketing And How Does It Work

SMS marketing is an influential promotional tool that can spur your business to success. It involves sending marketing information and transactional content via SMS. It can take the form of promotional offers, loyalty perks, and sale deals, appointment reminders, or invitations to participate in a survey. Although they may take different forms, the goal remains the same, to popularize your brand. These messages are delivered to only those who have agreed to receive SMS from a given SMS service provider.

Briefly, SMS marketing uses a cellphone’s SMS or text messaging service to network with their clients and keep them informed. A single SMS has an upper limit of 160 characters, and anything above is delivered separately from the first message. Therefore, it is prudent for SMS marketers to make a brief and detailed message that is convincing.

With that said, here is a detailed guide on how SMS marketing work

For a company to send promotional text messages to potential customers, it’s first required to seek their consent. If the customer authorizes the company to send promotional messages, they will be added to its database. Customers can do this over the phone, at your physical store, or on your website. This is usually done by sending an SMS with a keyword to a phone number or shortcode containing five to six digits. Texting the provided keywords means customers are authorizing to be included in your SMS marketing drive. A reputable SMS service provider like textedly.com makes it easy for SMS marketers to set up and manage a database of customers and prospects, which is critical in popularizing their brand.

Have you ever wondered how businesses keep up with thousands of text message marketing recipients? What is required of a company to deliver superb SMS promotional campaigns that give a good return on investment (ROI)?

Automation is the answer to these questions.

Consistency is the key when it comes to establishing a lucrative and robust relationship with your customers. Drip promotional drives, which involve automatic delivery of messages to contact on a schedule, continually helps businesses to stay in touch with customers and prospects. This marketing automation is widely applied in SMS, Survey, and Email marketing campaigns.

So as to have an effective SMS marketing drive, you will need to create and operate a database featuring your customers’ contact information. With SMS marketing, it is a requirement for customers and prospects to first authorize the company before sending any marketing content.

Probably, you have come across ads requesting you to text a keyword to a particular number of codes in exchange for a treat, product, or service. Also, while browsing, you might have come across pop-ups requesting you to subscribe. These are some of the ways companies use to develop a database of prospective customers for their drip marketing drives.